The Brief: Celebrate the launch of the new Choco Chip OREO from our Wounder Vault through a highly sharable activation.

The Idea: Stoke Childhood nostaligia by recreating that "sneaking" into the cookie jar thing we all remember doing as kids.

The Activation: We transformed a vacant retail store front in Los Angeles into a fully integrated, immersive and Wonderfilled kitchen that truly made people feel like a kid again.