Take it to the House

Photographer: Bil Zelman Copywriter: Jeremy Adams

Brief: Create a retail promotion that grabs attention during the "Big Game"

Idea: Squares is one of the great games to play while watching the big game. Even the least knowledgeable fan can play. So Coke Zero created a squares game where every minute of the game you could win a prize. 

Execution: OOH, retail signage and a microsite lead to the most successful retail promotion to date for Coke.