Playoffs Manifesto

Deep in the heart of anyone who has ever fallen in love with the game of hockey, there's a void that they'll spend a lifetime trying to fill.

They'll hit the Rink before dawn to get a game in before work.

They'll stay up until 2am to support their team on the west coast.

But no number of magnificent goals or thrilling overtime victories ever seem to fully satisfy.

Because ther's only one thing that can fill that void: Lord Stanley's Cup.

And while there is never a guarantee of victory, it's the renewed possibility season after season that keeps us coming back.

Because we know that in the playoffs, with every second that ticks off the clock...

Pure Glory is Brewing

Photographer: Dave Reginik Copywriter: John Rekoumis