Come together S'more

Photographer: Erin Kunkel Copywriter: Daniel Cobb 

Brief: Sell more S'mores ingredients throughout the year.

Idea: We will convince consumers that you can have S'mores experience outside of the campfire occasion such as using the microwave, oven, or grill. This will allow us to get more floor space in retail throughout the year. 

Execution: We created beautiful retail displays that educated consumers how to create S'mores all year long. This gave the brand a reason to be in store all year long.